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BRAND STRATEGY

Working with the senior partners, we devised an inclusive way of working with the firm at all levels to help build consensus. We started by asking Wolf Theiss a simple question: Who do you think you are? The answer took us to a surprisingly bold place for a law firm. 

Research interviews with clients and staff revealed that it is the people and their inherent attitude – ambitious, confident and maverick – that created a real level of distinction in the eyes of the client. And in a risk-averse and conservative legal market, Wolf Theiss has always been driven to do things differently, and to create a positive change at every level, including challenging the conventions of their own conservative world. It was this attitude, defined as Independent Spirit that represented the very essence of the Wolf Theiss brand.