We worked with the Management Board to use the strategy to capture client service principles and to inform marketing communications.

To celebrate the 50th anniversary of the firm, we created a Seriously Local Knowledge campaign to showcase Wolf Theiss’ superior expertise and experience across all 13 markets. We meticulously investigated local cultural and business nuances that informed the campaign tone of voice, expressed with intelligence and humour. The campaign concept was then carried through to print and online advertising accompanied by a microsite.



Two years on, Wolf Theiss is the go-to firm for the Central and Southern European expertise, offering deep local knowledge and extensive first-to-market experience. The firm has won numerous awards, including The Lawyer ‘Law Firm of the Year 2014’ award, and has been named ‘Most Innovative Law Firm’ in the Financial Times’ Innovative Lawyers report.