MAKE IT SOCIAL
Introduction of the hashtags #blackboxonwhitefieldroad, and #vrblackbox in all social posts to drive name recognition and location awareness. PR around brand launches and events also referred to the VRB as the Black Box.
MAKE IT INTRIGUING
The Partners produced a set of 8 social teaser videos to introduce the BlackBox visually, using features and offerings to create a narrative. The ‘Discovered’ videos rocketed past 2 million views within a few weeks across social media setting the stage for the big reveal.