Building on the Vodafone brand idea of Power to you, we created a vision for a more iconic identity and developed tools to deliver this across the complexity of Vodafone’s global business.

We separated the Vodafone speechmark from the wordmark and evolved it into the instantly recognisable symbol, positioned at the heart of all communications. To complement the identity, we created the image style and directed a number of international photoshoots to populate a new photographic library. 

We then updated the 900-page brand guidelines manual and produced a comprehensive online identity management system, supported by our HelpDesk, to support Vodafone’s local teams and partner agencies to communicate consistently with one voice.