One of the purest expressions of the new brand identity was developed for global packaging. We identified product benefits for over 100 lines and brought this to life through creative and emotional metaphors interacting with the speechmark.

For Vodafone F1 sponsorship, we created new livery and uniforms for the McLaren F1 team to showcase the new brand in a widely publicised race event.

We worked with Vodafone Global Enterprise, Vodafone’s B2B offer providing telecommunication services to large corporations, to define the positioning and strategic framework to drive growth with C-suite audience, and developed tools to manage global marketing initiatives.

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