Tusk Trust is a non-profit organisation that initiates and funds conservation, community development and environmental programmes across Africa. The Tusk Conservation Awards were developed in partnership with Royal Patron HRH The Duke of Cambridge and principal sponsor, Investec Asset Management, to celebrate outstanding achievements in African conservation.
We shared Investec’s passion for the Trust’s cause and wanted to create a brand to help give the Awards the prominence and global recognition they deserve. We designed a pattern that echoes tribal art and encompasses the letterforms of T-U-S-K in geometric shapes. Black and white photography allows the deeply personal stories of the nominees and the communities they support to take centre stage.
We commissioned a number of traditional beaded wristbands in signature patterns to be worn by nominees and celebrities at the launch to help raise awareness of the cause.
The Awards highlighted inspirational conservation work in Africa, and we are proud to support the Tusk Trust on its quest to make a difference to the African continent and its communities.