All brands aspire to become iconic, but very few achieve it. Uri Baruchin unpacks three patterns that successful brands have in common, looking at how the likes of Mastercard, Airbnb, Spotify, Snapchat, and Coke have pared down their logos and identities in the hope of creating better cut through in digital environments.
Join us for our Partners' Partners event with Marcus Lyon and Jim Sutherland to explore the notion of identity and hear the story, and stories, of Somos Brasil - a project that documents over 100 Brazilians through photography, recorded sound and DNA sampling, to define an identity of a truly global nation.
Jerónimo Martins, international food distribution and specialised retail group, unveils a new brand created by The Partners to celebrate the success of the business and to tell the human side of its story; a story that is deeply rooted in the lives of millions of people.
There’s no innovation without failure, so why do organisations find it so hard to let people fail? Head of Strategy Uri Baruchin invites businesses to think of it as 'sustainable failure' and explores how agile experimentation can lead to success.
The iconic brand of one of the oldest accountancy bodies in the world, ICAEW, sees a contemporary dimension added to its identity that reasserts its leadership position at the heart of the world's strong economies.
The demands from leadership have never been higher. Head of Strategy Uri Baruchin draws on both ancient and new leadership approaches, in his most recent article for Virgin, making the case for a more integrative view and outlining four principles for businesses to facilitate the flow of ideas.
Writing for Lecture in Progress, junior designer Ned Image recalls his first year and shares his learnings on portfolios, placements and explains why it's important to be patient.
Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT combine to form a leading global brand agency. It will have a network of 750 people in over 20 countries, with client billings in excess of $100 million worldwide.
Kargo creates mobile advertising strategies that launch brands and publishers to the next level, delivering bespoke creativity and tailored technology for the world’s best brands and publishers. The Partners New York were asked to help pinpoint the uniqueness of its offer and express this in a compelling way to its media-buying and brand marketer audiences.
The world's top agencies gathered at Ham Yard Hotel in London last night for the fourth annual Brand Impact Awards ceremony that recognises creative excellence and consistency across branding design. We're honoured to have won eight trophies, including Best in Show for our work with London Symphony Orchestra.
We are proud to share our new brand for Tehnosila, Russia’s largest technology retailer, has launched in St Petersburg last month.