On Friday 29 September, Scott Lambert, our Design Director in Singapore, will be hosting a creativity workshop at Spikes Asia. Register to attend Scott's part talk, part mental work out, filled with wisdom, practical techniques and real-world examples of how to apply creativity to everyday problem-solving.
This year's WPP Atticus Award Winners have been announced and we're thrilled to receive double recognition with associate strategist Matilda Scullion winning the Under 30 Essay Prize and Greg Quinton receiving the Book Prize for A Smile in The Mind.
Kargo creates mobile advertising strategies that launch brands and publishers to the next level, delivering bespoke creativity and tailored technology for the world’s best brands and publishers. The Partners New York were asked to help pinpoint the uniqueness of its offer and express this in a compelling way to its media-buying and brand marketer audiences.
What do brands set out to achieve? Is social purpose greater than – and therefore separate from – basic function? Our Associate Strategist Matilda Scullion addresses the relationship between purpose and profit in business.
Consumer attention is a precious commodity, an increasingly precious one in an age where ‘digital amnesia’ is becoming a common reality. Our Marketing Manager Harriet Ghaui questions whether misusing emotion in the short-term scramble will trip brands up down the line.
Nearly 20 years after the big FMCG and Telecom groups consolidated their brand portfolios, professional services firms are facing a similar challenge. Uri Baruchin, Head of Strategy, takes a closer look at what is driving brand proliferation and offers a clear solution to untangle the web.
Our London team attended a letterpress workshop at St Bride’s Foundation, courtesy of Justin Hobson and the team at Fenner Paper. Senior Designer Marc Spicer shares our findings and creations, along with glimpses of the evening taken by Creative Director Nick Eagleton.
Our Account Director, Danley Stone, explores the rise of me-commerce and gives real-world examples of brands working to win favour in an era of increasingly demanding consumer behaviour.
It's been a summer of talking type and looking at familiar things in new ways thanks to our Design Director Scott Lambert's The Typefaces. These award-winning faces in type have been on display at The Gallery at Foyles and last week we hosted a private view with The Typographic Circle to introduce the new series of Numbered Editions.
Last week our Design Director, Kath Tudball, gave a talk at D&AD Design Creative Lab, unpacking her creative thinking style, pointing out the importance of letting your mind wander, and encouraging everyone to make a virtue out of a problem.
We are proud to share our new brand for Tehnosila, Russia’s largest technology retailer, has launched in St Petersburg last month.