Greg Quinton, The Partners Chief Creative Officer, writes in Computer Arts about creativity as a tool for change that starts at the core of the business, from the big idea at the top to the tiniest of details at the bottom.
The newly launched WPP Sports Practice offers sports brands, rights-owners, and event hosts a global entry point to the very best of WPP’s sports expertise. We were asked to create a brand that would capture the versatility of this offer and reflect the dynamic nature of the world of sport.
Join us for our Partners' Partners event with Marcus Lyon and Jim Sutherland to explore the notion of identity and hear the story, and stories, of Somos Brasil - a project that documents over 100 Brazilians through photography, recorded sound and DNA sampling, to define an identity of a truly global nation.
Advertising legend William Bernbach said, “Creativity is the last unfair advantage we're legally allowed to take over our competitors.” The most valuable currency in business isn’t technology, or offices, or even talent, which will always come and go – it’s ideas. Ideas solve problems. Ideas invent what’s next. Ideas inspire people. Ideas last. And best of all, anyone can have them. For free.
Most marketers and brand managers will know intuitively that once you identify the core ‘brand language’ it would give the brand a lucid sense of purpose that has clear strategic imperatives. But if the smart and succinct wording is recognised as best practice for brand strategies, why – more often than not – do we see reams of overcomplicated text instead?
Join us for breakfast with The Institute of Chartered Accountants in England and Wales (ICAEW) to learn how one of the world’s oldest accountancy bodies applied clear strategic focus and creativity to reassert its global leadership position.
All brands aspire to become iconic, but very few achieve it. Uri Baruchin unpacks three patterns that successful brands have in common, looking at how the likes of Mastercard, Airbnb, Spotify, Snapchat, and Coke have pared down their logos and identities in the hope of creating better cut through in digital environments.
Jerónimo Martins, international food distribution and specialised retail group, unveils a new brand created by The Partners to celebrate the success of the business and to tell the human side of its story; a story that is deeply rooted in the lives of millions of people.
Writing for Lecture in Progress, junior designer Ned Image recalls his first year and shares his learnings on portfolios, placements and explains why it's important to be patient.
We are proud to share our new brand for Tehnosila, Russia’s largest technology retailer, has launched in St Petersburg last month.