Silversea Expeditions are the leaders in ultra-luxury expedition cruises. The Italian family that owns the business takes pride in their ships regularly reaching the planet’s most remote destinations. From coming face-to-face with a polar bear, to retracing Captain Scott’s footsteps, guests enjoy a more authentic expedition experience.
The Partners worked with Silversea to capture the spirit of Adventure with Style through a distinctive identity that enables Silversea to differentiate itself within the crowded luxury cruise sector.
A bold, striking approach to photography and typography, inspired by old Italian cinematography, creates an evocative and authentic representation of the expedition experience and helps guests to imagine themselves on board ship.
An elegant Italian serif font was given a leading role, to place the brand’s heritage centre stage. The exciting and playful interaction of type with photography reflects. the dramatic nature of the expedition experiences, and gives Silversea a truly unique personality in the world of luxury travel.