“DIFFICULT STARTS ARE DIFFICULT TO RECOVER FROM – PRODUCTS NEED A POSITIONING EDGE”
— BEYOND THE STORM, MCKINSEY 2013
 
“PATIENT-CENTRICITY INCLUDES ‘ELEVATING THE PERSPECTIVE OF THE PATIENT... AND FINDING BETTER WAYS TO INCORPORATE THE UNIQUE PRIORITIES AND NEEDS OF PATIENTS AND CAREGIVERS”
— DR ANNE BEAL, CHIEF PATIENT OFFICER, SANOFI