URI BARUCHIN

HEAD OF STRATEGY

Uri joined The Partners London in 2011 as Strategy Director, moving into the Head of Strategy role in 2016. He has over a decade of extensive experience taking on a wide variety of marketing challenges with clients spanning the UK, Europe, US and the Middle East. His work covers strategy, brand architecture, customer experience and digital environments.

His clients include Deloitte, UBS, White & Case, Made in Britain, Eversheds Sutherland, London Craft Week, and Kantar. Prior to joining The Partners, he worked for Landor Associates, Brandinstinct and Siegel + Gale with clients including Bain & Company, Nestea, Sony-Ericsson, Mediclinic and GE Money.

Uri is currently helping the Institute of Chartered Accountants in England and Wales to define a purpose-driven strategy to engage its 144,000+ members in 160 countries, and working with the world’s largest media group on a new venture.

Uri is an active writer on the topic of creative strategy and is an Associate Lecturer at the London College of Communication, where he has been presenting a series of lectures entitled ‘Designing Creative Strategy’ for the last seven years.  He is closely involved in mentoring through the School of Communication Arts 2.0, and the WPP Fellowship Programme for graduates and MBAs, aimed to develop top management talent across a range of marketing disciplines.