Anant joined The Partners in 2011 to launch our office in Singapore.
He brings over 20 years’ experience of working as part of fully integrated brand teams for clients including HSBC, Unilever, Rolex, Ducati and Colgate-Palmolive across Asia and Australia.

Anant has been busy leading a major brand identity refresh for AirAsia; the brand essence and strategy for Discovery Channel; the brand positioning and broadcast identity for Indonesian entertainment channel NET. and the launch communication strategy for Toyota VIOS.

Passionate about brands and their deeper connections with people, Anant was previously regional head of strategy at both JWT and Young & Rubicam. Outside the world of brands he is an avid motorsports and street photographer. 

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