SHANNON MULLEN

STRATEGY DIRECTOR

Shannon has over 20 years’ experience of developing global brand strategies for a wide range of Fortune 500 companies. She has led strategy in advertising agencies and in brand consultancies helping clients develop their brand’s overall value proposition, portfolio architecture, and innovation pipeline as well as communication strategies across all touchpoints and partners.

Whether working on B-to-C or B-to-B businesses, she has a particular passion for helping clients build solutions for multiple target audiences and regions and developing a compelling brand experience across digital and retail environments. She is part of the first generation of account planners in top New York agencies, has headed up planning at TBWA\CHIAT\DAY across Europe and has applied this discipline to new areas including developing the first interactive unit of MullenLowe and building the original Mercedes-Benz digital shopping experience; writing the strategy for the first Barbie store and BP’s LEED-certified concept store while leading strategy at Ogilvy’s brand consultancy; developing new products for Kellogg’s while at J. Walter Thompson. Her other clients include DuPont, Novartis, Smirnoff, Avon, Sony, GM, Delta, JPMorgan/Chase, and AT&T.

She has a BA in Anthropology from Indiana University and an MA in Cultural Anthropology from CUNY. She is a published author with Crown, an avid cross-cultural observer, and passionate traveler who counts herself lucky to have spent four years living outside New York in Egypt, the Czech Republic, and Belgium.