Katherina Tudball


Kath has over 15 years’ experience creating brands for some of the world’s most prominent organisations.

With a passion for design that delivers a positive social impact, she has worked on numerous projects in the arts, culture, education and non-profit sectors, including the rebrand of the Science Museum and, most recently, #RewritingTheCode, a gender equality campaign for the children’s charity Theirworld that reached 86 million people in under three months.

Kath’s clients include The Institute of Chartered Accountants for England and Wales, METI International and Shakespeare’s Globe. Her work for London Cru, London’s first winery, won a host of creative industry awards for its innovative identity design. Her brilliance has also been recognised and awarded by Art Directors Club, Benchmark, Brand New, D&AD, Design Week and WPPed Cream Awards.

Prior to The Partners, Kath spent fifteen years with Johnson Banks, working on projects for The Art Fund, the Cystic Fibrosis Trust, UNICEF, Royal Mail, and the University of Cambridge.

A graduate of Central Saint Martins, Kath has a keen interest in design education, leading our partnership with D&AD New Blood Academy that promotes young design talent. She is a regular visiting lecturer and speaker at Central Saint Martins and Lincoln Universities, as well as an external examiner for the Graphic Design and Illustration degree course at the Cass School, London Metropolitan University. Kath’s passionate advocacy for diversity in creativity has been recognised by D&AD's members, who elected her to the Board of Trustees in 2016. She is a regular design judge for schemes including D&AD professional and New Blood awards.

Kath also has a collection of really spectacular shoes which she uses to walk all over misogyny, both in the industry and out.