Anupam joined The Partners in 2015 as Strategy Director in our Singapore office. Covering the entire Asia-Pacific region, he plays a leadership role in the development of major client relationships as well as our overall business.

Anupam has a decade and a half of experience in brand consulting, experience design and strategic marketing. Most recently, he worked client side as Marketing Director of an institutionally owned retail property developer with a pan-India portfolio of premium shopping malls.

Anupam’s passion is nation & city branding. His work includes positioning India as the ‘Fastest Growing Free Market Democracy’ at the World Economic Forum in Davos, as well as crafting public diplomacy campaigns for Brand India across the globe. He advised the London Mayor’s office on strategy for Brand London in emerging markets, including the ‘London in Beijing’ campaign during the 2008 Olympics.

A passionate advocate for placemaking as a strategy to develop ‘walkable cities’ and accessible public spaces, Anupam is a frequent commentator in trade and consumer media on urban design and innovation, city branding & retail real estate trends. He is a member of the Placemaking Leadership Council, Future Agenda, the International Council of Shopping Centers and the Urban Land Institute.