BRAND IDENTITY

Building on the transformative nature of Palladium’s work, we created a distinctive visual language that uses the play of words and imagery to showcase the shift from problem to solution, with authority and a sense of optimism.

The Palladium marque is inspired by the infinity symbol, reflecting the power of possibility to solve modern challenges without conventional constraints. 

A bespoke typeface was created to reflect Palladium’s ability to take a vision and turn it into reality. The typeface comes in three cuts that grow gradually more complete – the first features just enough of the letterforms to be legible, the second starts to feel more fully-formed, the third retains a sense of ‘appearing’ but is the most complete.