Driven by the leadership’s belief in the impact economy — an environment where shareholder and societal values are mutually reinforced — the leading international development company Palladium is set to deliver a positive social impact for communities, environment and employees, and in return, a ‘profit with purpose’ for the whole organisation.



GRM Futures Group is a leading international development company that partners with governments, institutions, and businesses worldwide to deliver change programs in agriculture, health, education and governance. 

Originally founded in 1965 by Australian pioneer Sir William Gunn to support agricultural investments, the business grew rapidly, organically and through acquisitions, creating a global company with multiple brands, diverse technical offerings and geographical reach in 116 countries.

In April 2015, Palladium, the change management consultancy behind Kaplan and Norton Balanced Scorecard, joined GRM Futures Group to bring commercial execution expertise to the group. The merger provided an opportunity to redefine the purpose of the organisation and to develop a strategy for the next five years of growth.






Working with GRM Futures’ Head of Brand, Jennifer Petersen, we created a complex strategic framework that unified diverse businesses within the group under one brand, later renamed as Palladium. 

We discovered that although Palladium operates in the area of NGOs, due to the scale and breadth of its commercial expertise it offers a more complete solution to social impact: from strategy through to implementation and measurement, creating an organisation like no other.

Driven by the leadership’s inherent belief in the impact economy, an environment where shareholder and societal values are mutually reinforced, we defined a purpose for Palladium that delivers a positive social impact for communities, environment and employees, and in return, a ‘profit with purpose’ for the whole organisation.

We defined a personality of the brand – authoritative, visionary and purposeful – and a set of values, or brand pillars, that informed a call to action: ‘Make It Possible’. This became a powerful rallying cry to inspire and give focus to all Palladium employees around the world, to make their vision a reality.



Building on the transformative nature of Palladium’s work, we created a distinctive visual language that uses the play of words and imagery to showcase the shift from problem to solution, with authority and a sense of optimism.

The Palladium marque is inspired by the infinity symbol, reflecting the power of possibility to solve modern challenges without conventional constraints.

A bespoke typeface was created to reflect Palladium’s ability to take a vision and turn it into reality. The typeface comes in three cuts that grow gradually more complete – the first features just enough of the letterforms to be legible, the second starts to feel more fully-formed, the third retains a sense of ‘appearing’ but is the most complete.

The launch of the new brand coincided with GRM Futures’ 50th anniversary. We created a microsite — — and a series of short films that celebrated the transformational work of the organisation in agriculture, education, health and governance.

To inspire Palladium’s people to take action, we helped to run an internal competition, the Let’s Make it Possible initiative, that invited teams around the world to share their personal vision for positive impact and provide ideas and insight on where the available funding would be spent best.

A year on, Let’s Make it Possible grew to become a not-for-profit initiative that brings together Palladium people, partners and affiliates to provide direct financial support and mentoring to entrepreneurs, start-ups and innovative organisations that deliver positive social impact around the world.



Highly Commended