Our CEO, Jim Prior, shares with Admap the six books that have influenced him. Valuing craft, insights, deft exploration of human truths and the simple beauty of language, Jim's choices are an eclectic mix of works that should be read by anyone looking to have their perspectives shifted and sharpened.
Interpreting the EU Referendum as a wake-up call not only for British politics but also for the way brands are interpreted by their audiences in the UK, the third part of our British brands research asks a series of questions of consumers to ascertain the state of Britishness today and its efficacy as a tool for brands.
This week, Theirworld's #RewritingTheCode campaign will be showcased at Cannes Lions Festival of Creativity. #RewritingTheCode seeks to expose the hidden values and behavioural codes of gender inequality. The ambitious campaign was developed by us in collaboration with other WPP agencies and launched earlier in the year as a part of the Common Ground initiative.
The winding tale of the etymological beginnings of ‘Britain’ is as complex as our current state psyche. In the second part of our British brands research, we take a close look at when, and how, we became British; and examine consumers’ and marketers’ attitudes to the value of national provenance today.
Our research, To Be or Not to Be: Decoding The Great British Identity Crisis, examines consumers’ and marketers’ attitudes to the value of national provenance today. We will be sharing our findings from the report in a weekly series, taking a closer look at the components of what Britishness now means for brands.
Businesses need creativity not just to stay ahead of the pack, but to remain in it; having a creative ethos and investing in innovation are the new normal. Our CEO Jim Prior shares with Director magazine his view of the huge disconnect between what business leaders say about innovation and what happens in practice.
Our CEO, Jim Prior, writes why businesses need to get comfortable with more emotionally led decision-making and become more comfortable with following human instincts around fairness, altruism and simply doing the right thing.
With the Brexit decision throwing a new light onto where Scotland feels its heart lies, our strategist Sam Evans explores an alternative version of what an independent Scotland could stand for in the 21st century.
Branding was born to make things simpler. A collection of clear signs, telling a focused story, replacing complicated explanation. Our Head of Strategy Uri Baruchin explains why brand strategy needs to return to radical simplicity.
Our CEO, Jim Prior, shares his leadership lessons with Management Today, encouraging businesses that aspire to be like Apple, Google, Tesla or Amazon to put creativity at the core.
Our Singapore MD, Anant Deboor, explores those shining stars that have borrowed from and enhanced the story of Australia.
Our Singapore Design Director, Scott Lambert, shares the mystery, inspiration, and adventure behind the 'most crowdfunded book in history: Goodnight Stories for Rebel Girls.
Our new research on the State of Britishness in Branding explores the crisis in modern British identity post-Brexit and examines consumers' and marketers' attitudes to the value of national provenance today.
Our multi-award winning design director, Scott Lambert, shares his thoughts on how to create visual identity with a soul.
Identity Live: top tips from our Singapore MD, Anant Deboor, for broadcast media organisations that want to stay relevant in the age of 'alternative facts'.
Our Creative Director, Nick Eagleton, shares his 'tools not rules' for having great ideas.
Our strategist, Sam Evans, talks about why leaving the Single Market means British brands will need to work harder to prove their worth to consumers.
Our head of strategy, Uri Baruchin, on three trends that can make marketing better in 2017 and beyond.