With the Brexit decision throwing a new light onto where Scotland feels its heart lies, our strategist Sam Evans explores an alternative version of what an independent Scotland could stand for in the 21st century.
Branding was born to make things simpler. A collection of clear signs, telling a focused story, replacing complicated explanation. Our Head of Strategy Uri Baruchin explains why brand strategy needs to return to radical simplicity.
The global children’s charity Theirworld has launched an ambitious campaign, created by The Partners in collaboration with other WPP agencies, to expose the hidden values and behavioural codes of gender inequality.
Our CEO, Jim Prior, shares his leadership lessons with Management Today, encouraging businesses that aspire to be like Apple, Google, Tesla or Amazon to put creativity at the core.
Our Singapore MD, Anant Deboor, explores those shining stars that have borrowed from and enhanced the story of Australia.
Our Singapore Design Director, Scott Lambert, shares the mystery, inspiration, and adventure behind the 'most crowdfunded book in history: Goodnight Stories for Rebel Girls.
Our new research on the State of Britishness in Branding explores the crisis in modern British identity post-Brexit and examines consumers' and marketers' attitudes to the value of national provenance today.
Our multi-award winning design director, Scott Lambert, shares his thoughts on how to create visual identity with a soul.
Identity Live: top tips from our Singapore MD, Anant Deboor, for broadcast media organisations that want to stay relevant in the age of 'alternative facts'.
Our Creative Director, Nick Eagleton, shares his 'tools not rules' for having great ideas.
Our strategist, Sam Evans, talks about why leaving the Single Market means British brands will need to work harder to prove their worth to consumers.
Our head of strategy, Uri Baruchin, on three trends that can make marketing better in 2017 and beyond.
We’ve compiled a list of our favourite creative and strategic books for you to peruse at your leisure this year.
Our CEO, Jim Prior, shares his hopes and thoughts on why the inherent ambition of the vast majority of humanity is to create not destroy.
Five lessons from #UpForSchool, who gave the brand away to create a true global movement that inspired 10 million people take action.
Our CEO Jim Prior writes in The Institute of Directors' Growing Business Handbook on the fundamental value of brand and creativity to the business growth.
Businesses are always looking for new competitive advantage and have started to catch on to the employer value proposition (EVP) as an attractive differentiator.