Associate Strategist Sam Evans talks about the splintering of British consumers post-Brexit and the complexity, British brands now face with traditional target markets.
Our strategy director, Anupam Yog, talks about the enduring idea of freedom, problem-solving and re-positioning India as the World's Fastest Growing Free Market Democracy at the World Economic Forum in Davos.
Head of Strategy Uri Baruchin tells The Huffington Post why it's time for marketing to wean itself off toxic masculinity, and why the change will be even slower than shifts around femininity.
The luxury industry fluctuates with the state of the economy, financial policies, cultural preferences and technological evolution. We analyse at the macro-level, the trends that are the key to unlocking shifts in consumer expectations and purchase behaviour.
Our strategy director, Paul Twivy, explains why rebranding a charity, and ’the Third Sector' as a whole, should be about singularity and distinctiveness.
As D&AD members elect new trustees to their board this week, our Design Director and design trustee nominee, Katherina Tudball, makes a powerful statement on why the creative industry needs to do more to reflect the diversity in our society today.
The last section in A Smile in the Mind features interviews with legendary designers past and present, answering the biggest question of all: how did they get the idea? Here are few of our favourite excerpts.
Our ECD, Greg Quinton, tells us the secret the using humour in business. Get it right and build a connection, but get wit wrong and you'll bomb.
Used in the right way, wit can shorten the distance between continents and cultures. Here a a few examples from A Smile in the Mind that transcend borders.
Where did it all go wrong for BHS? Sam Evans shares his view on how BHS could get consumers’ heart racing and redraw the shop floor.
Read an excerpt from Aziz Cami featured in the How I got the Idea section of the updated A Smile in the Mind.
Creative genius is a myth. Our creative director, Nick Eagleton, argues how anyone can have an inspiring idea.
Head of strategy, Uri Baruchin, shares his three tips for entrepreneurs working on branding, in order to reap the benefits of strategic design thinking.
The season of giving is upon us. Fundraising organisations must have a simple, clear and compelling articulation of its core purpose that everyone can understand and apply.
Bank-bashing has rapidly become a national pastime. However, with the recent revelations surronding the banking practice suggest the whole understanding of what it means to be a bank must be reconsidered.
Our strategy intern, Kate Hodkinson, believes that every company, no matter how big or small, has the potential to become purpose-driven and have a powerful impact.