We have created a number of Deloitte Annual reviews, reflecting the messages, audiences and technologies of the time. In 2012 Deloitte’s Global CEO, Barry Salzburg, introduced the ideaology of a ‘Borderless Network’ within the firm, and we needed to find a way to communicate that through the Annual Review.

To help communicate the notion of a Borderless Network, we evolved Deloitte’s Green Dot into a globe, bringing it to life to embody the entire Deloitte world in a dynamic and immersive way.

We knew that we needed to make it stretch further than ever before to reach our many audiences, so we designed a concept that worked across print, video and online so that as many people as possible would be able to interact with, and share, the review.