BRAND IDENTITY

The challenge for our Singapore studio was to create a brand that felt as bold and exciting as NET’s ambition. The brand was visualised as a modern-day take on the radio wave, with NET as the source of news, driving attitudes and opinions.

The dynamic logo was designed with movement and a variety of colours to reflect the diversity of the content. Ripples emanate from the full stop at the end of the wordmark and spread across a variety of media from on-screen idents and graphics to studio environments and communications.