News-Entertainment-Television (NET) is a free-to-air Indonesian TV channel broadcasting everything from regional news and sports to Hollywood movies. Established in Jakarta in 2012, NET seeks to dramatically change the Indonesian media landscape by providing an experience and content that is progressive, provocative and premium.  

However, the bigger, bolder opportunity was to also harness a new sense of national confidence and to be the brand that embodied the potential of a modern Indonesia. NET’s vision was to be the media brand to spark and inspire change, an idea embodied in their strapline A Revolution in Media.