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EXPECT MORE
& GET MORE

 

Back in 2008 Levemir was a weak ‘number 2’ battling against global blockbuster Lantus. Changing strategies and mixed messages led to a lack of belief in its fundamental efficacy.

 
 

CHALLENGE

We needed to change existing lacklustre brand perceptions internally and externally and thereby encourage prescribers to reappraise Levemir

 

SOLUTION

Re-ignite belief internally first, then transform perceptions with a powerful new brand proposition that prescribers couldn’t ignore!

 

 
THIS NEW POSITIONING AND IDENTITY PRESENTS AN IMPORTANT OPPORTUNITY FOR LEVEMIR... TO MOTIVATE OUR SALES FORCE AND RE-ENERGISE LEVEMIR WITH FOCUS AND CONFIDENCE.
— Patric Loustau Senior Vice President, Global Marketing.Novo Nordisk