We created a more emotive and direct tone of voice to tell the real-life stories of HIV medics and their patients, highlighting the challenges they face together every day. The Identity brings a new lease of life to the iconic symbol of AIDS, the red ribbon, symbolising the voice of each member and how they come together as a powerful movement to fight the disease. Both an individual voice and the voice of collective authority addressing one of the biggest challenges facing humankind today. 

We continue to work with IAS delivering its message both inside the organisation and to the world – from its renowned International AIDS conferences, the world’s largest AIDS-related professional events – to its membership programme, communications and its marketing strategies, helping IAS fight one of the most destructive forces facing mankind today.