Fine Cell Work is a UK-based social enterprise that runs workshops to teach fine needlework to long-term inmates, enabling them to earn money, gain skills and benefit from the therapeutic effects of sewing.  

The identity we created for Fine Cell Work unites the contrasting worlds of UK prison life and needlework with a simple take on the traditional idea of marking the passing of days in a cell.

Following the successful launch of the identity, we also worked with Fine Cell Work to redesign their website and simplify the online shopping experience, making it easier to navigate and purchase goods online.

As surprising as it may seem, thanks to Fine Cell Work, hundreds of UK prison inmates now fill their hours sewing cushions and quilts.

We were also asked to create a calendar for supporters to purchase alongside the prisoners needlework to help fund the charity. To convey a sense of appreciation with the time and skill of prisoners’ work, our calendar is designed in 365 stitches, one for every day of the year, from dark tones to lighter, brighter palettes of green, yellow and reds signifying an optimistic future.