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BRAND STRATEGY

The new visual identity is the result of an extensive internal engagement programme which involved Eversheds' teams across the firm. The refreshed visual identity is inspired by Eversheds' strong reputation for quality and innovation and its 2020 vision to be the global law firm that sets the standards.

We worked in close collaboration with the Eversheds' team and ran a series of workshops as the development of the refreshed visual identity progressed. Together we explored the nuances of the meaning of ‘innovation’ and ‘quality’ for an organisation of Eversheds’ stature. The result of this collaborative process is a refreshed visual identity built on the idea of ‘thinking without boundaries’, rooted in Eversheds’ culture and aimed to set the firm apart in its sector.