The new branding is the result of an extensive engagement programme involving Eversheds’ partners, lawyers and staff around the world. We reached out to all levels of the organisation through a series of workshops, during which we explored the nuances of ‘innovation’ and ‘quality’ for an organisation of Eversheds’ stature.



The result of this collaborative process is a new positioning that embraces Eversheds’ innovative spirit and the personality of its people, all of whom are ‘thinking without boundaries’ to achieve the best outcome for their clients. We positioned Eversheds as a true challenger in the legal sector, placing innovation at the forefront of the firm’s strategy to set it apart from the mundane, corporate world around it.