Inspired by one of Eversheds' key brand propositions, ‘thinking without boundaries’, we designed a vertically positioned logo that encourages the viewer to change their point of view, literally, having to step back and see things from a new perspective. The new vertical logo is complemented by a strong visual identity that incorporates everyday black and white objects with strategically placed colour overlays that quickly change them into different images altogether – for example, a pen can quickly become an aeroplane. We worked with Eversheds to create an image library of over 150 images that feature common objects, with an added illustrative style to add intelligence and personality. 

We created a set of visual identity guidelines in partnership with Eversheds, using a rich palette of bright colours, combined with a warm and simple tone-of-voice, to enable them to express their brand message with personality and confidence.