“KNOWING THE PARTNERS’ REPUTATION FOR GROUND-BREAKING AND CREATIVELY-DRIVEN IDENTITY WORK, THEY FELT LIKE THE PERFECT FIT TO EVOLVE THE EQUINOX BRAND. THE DELIVERY OF A DETAILED, NUANCED AND HIGHLY-ELEVATED STYLE GUIDE HAS ALREADY STARTED TO IMPACT THE BRAND IN AN UNPRECEDENTED WAY, WITH THE WORK FEELING SO MUCH CLEANER AND MORE CONTEMPORARY. IN A MATTER OF A FEW MONTHS, THE WORK HAD AN ORGANISATION OF THOUSANDS RALLIED BEHIND IT.”
ELIZABETH NOLAN, CREATIVE DIRECTOR, EQUINOX