In 2007, Deloitte came to us with a bold ambition: to redefine the global professional services market, to break out of the ‘big four’ and to become a category of one. We realised that delivering this ambition was not about defining a short-term programme of work, but about defining a long-term strategic relationship.
Eight years on, and more than 300 work streams later; we continue to be Deloitte’s strategic brand advisers.
The organic nature of our relationship has seen us develop a global brand strategy as well as a myriad of ideas for digital media, environments, internal communications, the global Green Dot advertising campaign, talked-about installations at Davos and a refreshed brand identity.
Few of these projects were defined at the beginning, but are the result of unique insights, creative thinking and genuine collaboration with our client.