Thousands of people all around the world use the Deloitte visual identity every day. To resolve the complications and contradictions of this enormous system, and move it a step ahead, we used a single word. Focus. Fewer colours, fewer typefaces, fewer image styles, fewer words. More clarity, more impact, more distinction, more consistency.
To manage the visual identity we completely rebuilt Deloitte’s online brand managementsite, BrandSpace. This has comprehensive and constantly updated guidance on every aspect of the identity, from sonic branding to app design. We continue to evolve the identity to keep pace with changing communications channels and the new products and services which Deloitte offer.