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WEAR YOUR HEART
ON YOUR SLEEVE

 

WITH THEIR brand and staff uniforms inspired by local history, culture, heritage and art, clydesdale and yorkshire bankS make a powerful statement about their pride in people and the local communities they serve.

 
 

CYLDESDALE AND YORKSHIRE BANKS

With over 175 years of heritage, Clydesdale and Yorkshire Banks are subsidiaries of the independent British banking group CYBG. Since opening its doors in 1838 in Glasgow and two decades later in Halifax, both banks set out to make a positive change in the communities they serve and help local businesses prosper. 

The Partners was asked to work with the banks to design and craft staff uniforms inspired by local communities as part of the brands’ drive to represent their values throughout the business.

Clydesdale and Yorkshire Banks’ employees are now dressed in designs inspired by local art, history, architecture and landscape. The Partners were tasked with reinforcing the Banks’ ethos of ‘We Care About Here’ by putting real thought and investment into staff uniforms. 

 
 
 

CREATIVE STRATEGY

The ambition was to express the purpose of the brand and to provide the bank’s employees with flattering and smart uniforms they feel proud to wear. 

As well as looking great, the uniforms had to be flexible and durable, able to cope with different temperatures and a wide range of tasks; form had to meet function. This led to months of research and development, exploring how different fabrics would perform over long periods, finally culminating in a new weave being designed to produce the fabrics.

Inspired by the history, architecture, landscape and culture of Clydesdale and Yorkshire, we worked with a Glaswegian designer, Aimee Kent, and a Yorkshire mill to produce a bespoke range of fabrics and prints to celebrate the bank’s people and communities, supporting local industries in the process.

 

To give heritage a contemporary twist Kent created two unique prints that took inspiration from Glasgow's art and architecture along with Yorkshire's natural beauty and landscape. The tartan and tweed weaves were produced by Clissod Mill, founded in 1920 and made famous by ‘The British Collection’ it designed for Paul Smith. The style of the uniforms was created by an apparel design specialist, Goose Design.

The result is a stylish, hyperlocal offering of striking tartan and tweed, set off by original print and small details including bespoke branded buttons and a care label that reads ‘We care about local independent businesses. Designed and made in Britain.’ All the clothing went through extensive testing with staff to ensure it was created with as much care to fit as everyday wear. 

 

 
 
 
“we wanted our staff uniform to represent our brand – not just in the way it looks and feels, but in the story of its making. Our branding comes from our roots – we’re proud to be local and we care about the customers and communities we support.”
— Helen Page, Propositions and Marketing Director Clydesdale and Yorkshire Banks
 
 

The brand’s passion and care for craft is continuously reflected in the detail – branded buttons and packaging that emphasises the importance of location.

The result was a sophisticated and authentic expression of the brand, culminating in a care label that reads ‘We care about local independent businesses. Designed and made in Britain’ – an ultimate expression that respects the brand’s past and embraces the future.
 

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