Join us for breakfast with The Institute of Chartered Accountants in England and Wales (ICAEW) to learn how one of the world’s oldest accountancy bodies applied clear strategic focus and creativity to reassert its global leadership position.
Please join us on Thursday 30 November at 08.30am at Chartered Accountants Hall, One Moorgate Place, London, EC2R 6EA.
The event is free to attend and will finish at 10.00am
About the event
The world of professional services has changed considerably in the last decade. In a volatile and crowded marketplace, many established international firms are losing their power of influence and relevance on the global stage. But we have a solution: a radical evaluation of brand strategy in order to achieve greater clarity of proposition, raise profile and attract and retain top clients and staff. The Partners would like to invite you to breakfast with Ben Everitt, Head of Strategy at ICAEW. Ben will share his experience of repositioning ICAEW to develop a clear point of differentiation that supports the organisation’s future growth ambition and ensures it remains modern and relevant to its audiences.