One voice of HIV

International Aids Society (IAS), the world’s largest association of HIV professionals with 16,000 members in 180 countries, now has a new identity, created by The Partners Health.  Our work brings human rights to the forefront of the IAS brand to balance the focus on rational, scientific development and to give the personal stories of the people who live and connect with the disease everyday a voice. In aligning the human side of the AIDS narrative to the IAS proposition, we gave the organisational purpose and its members’ work a fresh sense of urgency, bringing it to the forefront of public and media attention.