Our inaugural Three 3 Tennis Tournament took place Wednesday at Cannes. Congrats to Alex Sparks from Brand Union who took home the prize! Three 3 is a new type of tennis tournament. It's an action-packed, short-format tennis game that rewards shot-making, risk-taking and endeavour. It offers a welcome break from the traditional Cannes circuit, full of parties, judging and networking.
Players of all abilities are invited to play, matches are quick and an entire tournament can be played in a single day. Players will learn new strategies, tactics and skills that will challenge their techniques and their minds in the process. Three 3 is a radical reinvention that will lead to the emergence of new stars and have profound repercussions on the way all tennis is played.