Simplicity with Added Value

Simple Value by Argos, created by The Partners London team, is a new take on consumer branding. The products, all essential items for the home starting from just 99p, speak for themselves and our new packaging designs reflect this perfectly. 

Simple doesn’t mean basic – by adding a twist through the product descriptions, each product has been given its own character and voice.

From pillows that count sheep and phones that catch up on conversations to clocks that only offer hours, minutes and seconds, Simple Value products speak for themselves in a simple and honest way. 

Already a winner of two D&AD pencils, the new Argos brand stands out in the world of consumer packaging. Trends in recent years have moved towards complex storytelling and information excess. Simple Value is simply ‘different’. 

The copy was created and developed with the writers at Reed Words and the Argos Own Brand team.