The world of mobile advertising is a maelstrom of competing technologies, colorful characters and extreme and rapid change. In this context Kargo, established in 2003, is already a heritage brand.
Experiencing rapid growth and poised to expand beyond its US home market, Kargo asked The Partners New York to help pinpoint the uniqueness of their offer, and express this in a compelling way to their media-buying and brand marketer audiences.
The result is a new positioning and identity for the brand that highlights Kargo’s unique large-scale alliance of the best publishers, and the breakthrough quality of experience they offer to advertisers targeting consumers on their mobiles.
With mobile now rapidly ascending to become by far the most important screen in our lives, there’s a lot to play for, and with this new confident, premium brand identity, Kargo is equipped to take full advantage. More to come soon.