A Smile in the Mind comes to Singapore

On 16 March our Singapore team hosted a book signing and author talk at the iconic library@orchard in orchardgateway with Greg Quinton, co-author of a new edition of A Smile in the Mind.

Greg and Jim Prior, our CEO, made the case for wit in design and branding, seeing humour and intellectual playfulness as the shortest distance between brands and their audiences. They were introduced by Alexandra McKenzie, Deputy High Commissioner, British High Commission Singapore.