The Science of Storytelling

In our first Partners Partners' evening of 2016 we will be joined by Paul Field, CEO EMEA of innovative video start-up TouchCast, and a veteran newspaper man, behind the Mail Online.

He believes stories can change our attitudes, beliefs and behaviours. He believes brands and their marketers will fail to tell great stories that impact and influence consumers unless they understand the science of storytelling. Paul's lively talk will explore neurobiology, a 19th century German playwright and a Holocaust survivor, as well as drones, phones and virtual reality.