Our client, the British Heart Foundation, asked us to design a t-shirt to help raise awareness for CPR (Call, Push, Rescue) and its fight against heart disease. We thought if you have care labels to help you take care of your clothes why not a label to help you take care of your heart? We submitted designs, including a care label, that gave CPR instructions to use in case of emergency. The BHF loved the idea so much it decided to include the label in all BHF merchandise. We hope that the idea can go further than just BHF clothing but can also help save lives all across the UK. Buying a BHF t-shirts will help fund lifesaving research. Read more about it on Design Week.