Beyond your logo: iconic brands

Beyond your logo: iconic brands

All brands aspire to become iconic, but very few achieve it. Uri Baruchin unpacks three patterns that successful brands have in common, looking at how the likes of Mastercard, Airbnb, Spotify, Snapchat, and Coke have pared down their logos and identities in the hope of creating better cut through in digital environments. 

A Story of Stories: Somos Brasil 

A Story of Stories: Somos Brasil 

Join us for our Partners' Partners event with Marcus Lyon and Jim Sutherland to explore the notion of identity and hear the story, and stories, of Somos Brasil - a project that documents over 100 Brazilians through photography, recorded sound and DNA sampling, to define an identity of a truly global nation.

The dance of creative leadership

The dance of creative leadership

The demands from leadership have never been higher. Head of Strategy Uri Baruchin draws on both ancient and new leadership approaches, in his most recent article for Virgin, making the case for a more integrative view and outlining four principles for businesses to facilitate the flow of ideas. 

Big ideas for small screens

Big ideas for small screens

Kargo creates mobile advertising strategies that launch brands and publishers to the next level, delivering bespoke creativity and tailored technology for the world’s best brands and publishers. The Partners New York were asked to help pinpoint the uniqueness of its offer and express this in a compelling way to its media-buying and brand marketer audiences.

Making a big impact

Making a big impact

The world's top agencies gathered at Ham Yard Hotel in London last night for the fourth annual Brand Impact Awards ceremony that recognises creative excellence and consistency across branding design. We're honoured to have won eight trophies, including Best in Show for our work with London Symphony Orchestra. 

Déjà vu: Why B2B brand portfolios are descending into chaos, again.

Déjà vu: Why B2B brand portfolios are descending into chaos, again.

Nearly 20 years after the big FMCG and Telecom groups consolidated their brand portfolios, professional services firms are facing a similar challenge. Uri Baruchin, Head of Strategy, takes a closer look at what is driving brand proliferation and offers a clear solution to untangle the web.