All brands aspire to become iconic, but very few achieve it. Uri Baruchin unpacks three patterns that successful brands have in common, looking at how the likes of Mastercard, Airbnb, Spotify, Snapchat, and Coke have pared down their logos and identities in the hope of creating better cut through in digital environments.
Join us for our Partners' Partners event with Marcus Lyon and Jim Sutherland to explore the notion of identity and hear the story, and stories, of Somos Brasil - a project that documents over 100 Brazilians through photography, recorded sound and DNA sampling, to define an identity of a truly global nation.
Kargo creates mobile advertising strategies that launch brands and publishers to the next level, delivering bespoke creativity and tailored technology for the world’s best brands and publishers. The Partners New York were asked to help pinpoint the uniqueness of its offer and express this in a compelling way to its media-buying and brand marketer audiences.
The world's top agencies gathered at Ham Yard Hotel in London last night for the fourth annual Brand Impact Awards ceremony that recognises creative excellence and consistency across branding design. We're honoured to have won eight trophies, including Best in Show for our work with London Symphony Orchestra.
Our London team attended a letterpress workshop at St Bride’s Foundation, courtesy of Justin Hobson and the team at Fenner Paper. Senior Designer Marc Spicer shares our findings and creations, along with glimpses of the evening taken by Creative Director Nick Eagleton.