Books that influenced me

Books that influenced me

Our CEO, Jim Prior, shares with Admap the six books that have influenced him. Valuing craft, insights, deft exploration of human truths and the simple beauty of language, Jim's choices are an eclectic mix of works that should be read by anyone looking to have their perspectives shifted and sharpened. 

The Butcher The Baker

The Butcher The Baker

The Butcher The Baker won Bronze in the Design category at Cannes Lions this week; adding to its win for Writing for Design at the Design Week Awards, and a D&AD pencil for branding. Our brand unites a third-generation artisan bakery and a much loved, family-owned butchery in a contemporary and innovative way.

Act 3: What Consumers Think

Act 3: What Consumers Think

Our research, To Be or Not to Be: Decoding The Great British Identity Crisis, examines consumers’ and marketers’ attitudes to the value of national provenance today. We will be sharing our findings from the report in a weekly series, taking a closer look at the components of what Britishness now means for brands. 

#RewritingTheCode

#RewritingTheCode

This week, Theirworld's #RewritingTheCode campaign will be showcased at Cannes Lions Festival of Creativity.  #RewritingTheCode seeks to expose the hidden values and behavioural codes of gender inequality.  The ambitious campaign was developed by us in collaboration with other WPP agencies and launched earlier in the year as a part of the Common Ground initiative.

Inside the mind of Mark Denton

Inside the mind of Mark Denton

Visualiser, art director, creative director, magazine launcher, big boss at COY! and inaugurator of the UK’s first ever World Championship Mexican Wrestling event. He’s a self-proclaimed one trick pony, but by the sounds of it, it’s a pretty cool trick. At the beginning of July Mark will be giving a talk at The Partners. We’re not quite sure what to expect. But we know it will be fun.

Act 2: When did we become British?

Act 2: When did we become British?

Our research, To Be or Not to Be: Decoding The Great British Identity Crisis, examines consumers’ and marketers’ attitudes to the value of national provenance today. We will be sharing our findings from the report in a weekly series, taking a closer look at the components of what Britishness now means for brands. 

What's your type?

What's your type?

The award-winning The Typefaces, created by our Singapore-based design director, Scott Lambert, is hosting a mini-exhibition this week at 50 Scotts Road, Singapore. Some have said the concept encourages us all to look at familiar things in new ways. Others have said it encourages us to look for polar bears. 

Keeping ACO ahead of the current

Keeping ACO ahead of the current

ACO Technologies is one of the largest water management companies in the world, headquartered in Germany, with leading services and products across a number of categories. Our trade campaign for ACO met the brand’s need to evolve and reflect its leading position and first-class reputation for innovation.

Act 1: Defining Britishness

Act 1: Defining Britishness

Our research, To Be or Not to Be: Decoding The Great British Identity Crisis, examines consumers’ and marketers’ attitudes to the value of national provenance today. We will be sharing our findings from the report in a weekly series, taking a closer look at the components of what Britishness now means for brands. 

Embrace creativity or risk extinction

Embrace creativity or risk extinction

Businesses need creativity not just to stay ahead of the pack, but to remain in it; having a creative ethos and investing in innovation are the new normal. Our CEO Jim Prior shares with Director magazine his view of the huge disconnect between what business leaders say about innovation and what happens in practice. 

LSO takes Gold in New York

LSO takes Gold in New York

Our work for the London Symphony Orchestra won a Gold and four Silver awards at The New York Festivals. The LSO typographic approach, reflecting the movement of the conductor, Sir Simon Rattle, has won a Gold in Typography Craft and a Silver in Typography for Print, and the communications won Silver in Posters and Event promotion categories. 

Creating Brand Love in an Age of ‘Likes’

Creating Brand Love in an Age of ‘Likes’

On 16 May, our Design Director Scott Lambert will be launching the Marketing 360 Workshop series by British Chamber of Commerce Singapore. Scott will lead a discussion about how brand identity and behaviour are essential ingredients in forging more meaningful and memorable connections in a world of hyper-connectivity.

Studio B opens its doors

Studio B opens its doors

A brainchild of B, the digital banking service from Clydesdale and Yorkshire Bank, Studio B is a new space on Kensington High Street, created to nurture ideas that will help shape the future of banking. Having worked on the creation and launch of the B brand last year, The Partners helped reinterpret the branding to work within the Studio B space.