Big ideas for small screens

Big ideas for small screens

Kargo creates mobile advertising strategies that launch brands and publishers to the next level, delivering bespoke creativity and tailored technology for the world’s best brands and publishers. The Partners New York were asked to help pinpoint the uniqueness of its offer and express this in a compelling way to its media-buying and brand marketer audiences.

A winning streak

A winning streak

With six shortlists just announced for the Brand Impact Awards, we're thrilled so many of our clients' and teams' creative ideas are creating ripples. Sharing case films and insights, we take a look at the successes of London Symphony Orchestra, ARTE, Theirworld, METI International, London Cru, The Butcher The Baker, The Brickyard, Eversheds, VR Bengaluru and Argos. 

#RewritingTheCode

#RewritingTheCode

#RewritingTheCode has been shortlisted for the 2017 Brand Impact Awards, along with our work for London Symphony Orchestra, ARTE, London Cru, METI International, and The Butcher The Baker. The campaign seeks to expose the hidden values and behavioural codes of gender inequality and was developed in collaboration with other WPP agencies as a part of the Common Ground initiative.

Inside the mind of Mark Denton

Inside the mind of Mark Denton

Visualiser, art director, creative director, magazine launcher, big boss at COY! and inaugurator of the UK’s first ever World Championship Mexican Wrestling event. He’s a self-proclaimed one trick pony, but by the sounds of it, it’s a pretty cool trick. Next week Mark will be giving a talk at The Partners. We’re not quite sure what to expect. But we know it will be fun.

Dave joins Business Superbrands 2017

Dave joins Business Superbrands 2017

Our Executive Brand Director, Dave Roberts, joined the Business Superbrands Expert Council 2017. He will draw on his experience working with leading business-to-business organisations, including Investec Asset Management, Clifford Chance, HSBC, and Samsung, to provide an assessment of top brands judged by the merits of quality, reliability, and distinction.

Books that influenced me

Books that influenced me

Our CEO, Jim Prior, shares with Admap the six books that have influenced him. Valuing craft, insights, deft exploration of human truths and the simple beauty of language, Jim's choices are an eclectic mix of works that should be read by anyone looking to have their perspectives shifted and sharpened. 

Act 3: What Consumers Think

Act 3: What Consumers Think

Interpreting the EU Referendum as a wake-up call not only for British politics but also for the way brands are interpreted by their audiences in the UK, the third part of our British brands research asks a series of questions of consumers to ascertain the state of Britishness today and its efficacy as a tool for brands. 

Act 2: When did we become British?

Act 2: When did we become British?

The winding tale of the etymological beginnings of ‘Britain’ is as complex as our current state psyche. In the second part of our British brands research, we take a close look at when, and how, we became British; and examine consumers’ and marketers’ attitudes to the value of national provenance today.

What's your type?

What's your type?

The award-winning The Typefaces, created by our Singapore-based design director, Scott Lambert, is hosting a mini-exhibition this week at 50 Scotts Road, Singapore. Some have said the concept encourages us all to look at familiar things in new ways. Others have said it encourages us to look for polar bears. 

Keeping ACO ahead of the current

Keeping ACO ahead of the current

ACO Technologies is one of the largest water management companies in the world, headquartered in Germany, with leading services and products across a number of categories. Our trade campaign for ACO met the brand’s need to evolve and reflect its leading position and first-class reputation for innovation.

Act 1: Defining Britishness

Act 1: Defining Britishness

Our research, To Be or Not to Be: Decoding The Great British Identity Crisis, examines consumers’ and marketers’ attitudes to the value of national provenance today. We will be sharing our findings from the report in a weekly series, taking a closer look at the components of what Britishness now means for brands.