Launched on Christmas Day 2007, BBC iPlayer has grown to be the No 1 brand in the UK. Before the launch, the BBC estimated the service would reach half a million users in its first six months. This turned out to be a gross underestimate, as 3.5 million programmes were streamed in the first three weeks alone. Loved by millions of viewers, BBC iPlayer is now available on over 1,000 devices, with over 10 million applications downloaded every day. With over 10 billion programmes requested in the six years since the launch,* the brand, that is now replicated by all major TV networks around the world, has revolutionised the way we access and experience TV content.
*BBC Media Centre