Launched on Christmas Day 2007, BBC iPlayer has grown to be the No 1 brand in the UK. Before the launch, the BBC estimated the service would reach half a million users in its first six months. This turned out to be a gross underestimate, as 3.5 million programmes were streamed in the first three weeks alone. Loved by millions of viewers, BBC iPlayer is now available on 1,500 devices. With an average of 10 million daily requests and 20 million unique browsers per week iPlayer has had nearly 20 billion requests between 2009 and 2016.