NAME AND BRAND IDENTITY

We led the naming process and developed the visual identity that is innovative and appeals to a broad audience of millions of viewers. The name needed to work in both written and spoken word and help explain the service with clarity and simplicity. Similarly, the identity is based on the idea of ‘just press play’. The letter ‘i’ becomes the play icon, the familiar symbol of audio visual electronics. BBC iPlayer is an easy and practical way to ‘record’ and then playback programmes, and the logo reflects this in an accessible way.

Bold, modern, friendly and eye-catching, the ‘play triangle’ is now used as a shorthand for BBC iPlayer while the magenta colour gives stand-out and vibrancy in both digital and traditional channels.