Sometimes clients come to you with ideas that are so revolutionary, they’re difficult to comprehend at first. Back in 2007, the idea of downloading content from the BBC in your own time, to view on a device that wasn’t fixed in the corner of the sitting room, was almost unthinkable. 

Our brief was to create the brand and the name for a service that no one could yet envision and to engage the widest possible audience with clarity and personality.