The striking new identity became a window into their customers’ worlds– bold, colourful and full of life. Working with Deloitte Digital and the Bank's marketing and UX teams, we worked on the visual design of the interface which was created to be intuitive, useful, personalised and easy to use. 


The launch campaign was created by Karmarama and included national TV, direct response, digital, staff engagement and social. Launched on 3 May 2016, B is a true banking pioneer. And with an experience built around the client, the banking service will become a partner of choice for millions of customers, putting them in control of their money, their daily lives and their future.