ABOUT A SMILE IN THE MIND

First published by Phaidon in 1996, A Smile in the Mind by David Stuart and Beryl McAlhone, became a seminal text for a generation of designers. 20 years later, the book has been extensively revised and updated for the next generation by new co-authors Greg Quinton and writer Nick Asbury.

Featuring over 1,000 projects from 40 countries, interviews with creative thinkers past and present, the book shows how playful thinking and witty ideas continue to power the world’s biggest brands and most memorable creative work.