A key factor in the development of Super Retail strategy was the repositioning of Argos value offering with the launch of a new Simple Value. Featuring over 140 lines starting from just 99p, Simple Value features a range of essential products for the home, from bathroom essentials to DIY tools to luggage, all available to buy online and collect from over 800 points across the UK.

We thought simple shouldn’t just mean basic. Shifting the meaning from ‘basic’ to ‘simple with a twist’, the twist came in the form of product descriptors. The copy, with a touch of humour, elevates the conversation, empathy and customer engagement. 

From pillows that count sheep to phones that catch up on conversations – Simple Value products are expressed in a simple and honest way.