We have expressed this new personality across digital and printed catalogues; outdoor, TV and mobile advertising; the website, Christmas App and store environments – working in partnership with Argos’ other agencies where required.
For Christmas 2014 we created the My Christmas Wishlist digital app. Children can choose from thousands of toys and add them to a personalised list that is then emailed to Santa (and, of course, their parents). We created a set of characters to guide children through the process, each one of them embodying an Argos brand value: Mo has knowledge, Stik is flexible, Gil has strength, Fly is speedy and Squidgy is inquisitive.
The new brand was launched in October 2014 and we continue working with Argos on developing strategies to keep this much-loved British retailer a step ahead of the market