MY CHRISTMAS WISHLIST APP

For Christmas 2014 we created the My Christmas Wishlist digital app. Children can choose from thousands of toys and add them to a personalised list that is then emailed to Santa (and, of course, their parents). We created a set of characters to guide children through the process, each one of them embodying an Argos brand value: Mo has knowledge, Stik is flexible, Gil has strength, Fly is speedy and Squidge is inquisitive.