BRAND STRATEGY

Working with Argos leadership, marketing and retail teams, we developed a strategy built on its unique proposition: to deliver products with a notion of immediacy, local availability and choice – something we called Super Retail. The optimal blend of online and high street presence designed for the digital age. Whatever you want, whenever and wherever you want it. 

We authored a multi-layered, thorough strategic framework for the brand that defined the Super Retail idea in detail so that all internal and external stakeholders to the brand understood the ambition and the steps they needed to take to realise it.