BRAND IDENTITY

We created a bold personality for the brand that speaks with a confident, active tone of voice and produced a comprehensive evolution of the brand identity, iconography and customised typeface to reflect the new personality and signal significant change. This new personality has been expressed through bold and playful bursts of colour, applied to digital and print catalogues, outdoor, TV and mobile advertising, website and store environments. 

We have created a range of initiatives to bring the brand to life for internal audiences, from community events and internal engagement programmes through to product and service innovation ideas.

Logo

Logo

 
Tone of voice

Tone of voice

Typography

Typography

Iconography

Iconography