BRAND IDENTITY

We created a bold personality for the brand that speaks with a confident, active tone of voice and produced a comprehensive evolution of the brand identity, iconography and a customised typeface to reflect the new personality and signals significant change. Together they bring passion and vitality to every expression of the Argos brand.

 
NEW IDENTITY

NEW IDENTITY

TONE OF VOICE

TONE OF VOICE

 
NEW COLOUR PALETTE

NEW COLOUR PALETTE

NEW FONT FAMILY

NEW FONT FAMILY

 
ICONOGRAPHY

ICONOGRAPHY